STP Media

GEO — Generative Engine Optimisation

Be the answer in ChatGPT, Perplexity and Google AI Overviews.

Generative Engine Optimisation makes your brand visible inside AI-powered answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews and Bing Copilot. As search shifts from blue links to synthesised answers, GEO is what gets you cited.

What you get

Deliverables, mapped to outcomes.

AI-visibility audit (where you appear, where competitors do)
Content restructuring for answerability and citation-worthiness
Structured data and entity-graph optimisation
Authoritative source-building (editorial, expert quotes, case data)
Brand mention amplification across the open web
Monthly visibility tracking across major LLM engines
Process

How we run the engagement.

  1. Step 1

    Audit

    Where you (and your competitors) appear across LLM answer engines today.

  2. Step 2

    Map

    Question-intent map of where your category gets queried inside AI.

  3. Step 3

    Rewrite

    Pages restructured to be quotable: answer-first, cited, structured.

  4. Step 4

    Distribute

    Authoritative mentions and citations across the source corpus LLMs trust.

  5. Step 5

    Monitor

    Track presence, sentiment and share-of-answer over time.

The new search layer

Search behaviour is shifting to answer engines. GEO is how you stay visible there.

Distinct from SEO

Different signals, different optimisation surface — but compounds with classic SEO.

Measurable

We track citations, mentions and share-of-answer across LLMs each month.

FAQ

GEO — Generative Engine Optimisation — FAQ

SEO targets ranked search results. GEO targets which sources LLMs cite when synthesising answers — different content shape, different authority signals.

Get started

Ready to brief us on geo?

Send a short note about your goals and timeline. We'll come back with a focused proposal within a business day.