GEO — Generative Engine Optimisation
Be the answer in ChatGPT, Perplexity and Google AI Overviews.
Generative Engine Optimisation makes your brand visible inside AI-powered answer engines — ChatGPT, Perplexity, Claude, Google AI Overviews and Bing Copilot. As search shifts from blue links to synthesised answers, GEO is what gets you cited.
Deliverables, mapped to outcomes.
How we run the engagement.
- Step 1
Audit
Where you (and your competitors) appear across LLM answer engines today.
- Step 2
Map
Question-intent map of where your category gets queried inside AI.
- Step 3
Rewrite
Pages restructured to be quotable: answer-first, cited, structured.
- Step 4
Distribute
Authoritative mentions and citations across the source corpus LLMs trust.
- Step 5
Monitor
Track presence, sentiment and share-of-answer over time.
The new search layer
Search behaviour is shifting to answer engines. GEO is how you stay visible there.
Distinct from SEO
Different signals, different optimisation surface — but compounds with classic SEO.
Measurable
We track citations, mentions and share-of-answer across LLMs each month.
GEO — Generative Engine Optimisation — FAQ
SEO targets ranked search results. GEO targets which sources LLMs cite when synthesising answers — different content shape, different authority signals.
Ready to brief us on geo?
Send a short note about your goals and timeline. We'll come back with a focused proposal within a business day.
